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"How do you tell a Communist? Well, it's someone who reads Marx and Lenin. And how do you tell an anti-Communist? It's someone who understands Marx and Lenin." -Ronald Reagan

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Steven Taylor's Blog

Selling conservatism on benifits

I recently looked up three words in Google dictionary
1.Feature- a prominent attribute or aspect of something.
2.Advantage- the quality of having a superior or more favorable position
3.Benefit- the gain (usually a tangible cost, but can be intangible) that accrues to the customer from the product or service.

When people buy products in the store they buy benefits not features. You do not buy shampoo, you buy clean and manageable hair.You do not buy toothpaste, you buy clean teeth and fresh bre… Continue

Posted on November 29, 2008 at 6:00am — 1 Comment

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At 9:37am on January 13, 2009, Jim McGrody said…

Hello Fellow Republican,

In January 2009, the Republican Party will be a party out of power. To facilitate dialogue regarding the re-emergence of the Party, I have started a blog called
Plaintalk from the Texas Hill Country - It's My Party Too!
Plaintalk will be focused on the emerging battle for the “heart
of the GOP and the future of America“. It will do so by chronicling breaking news feeds and political commentary from local, state and national news sources.

The blog will be updated on a daily basis. Readers can also sign up for a free online daily newsletter. I encourage you to visit my blog and I hope that you find it informative. Your comments and feedback are welcome!

Plaintalk can be reached by email: mcgrody@gmail.com or by phone: 830-446-6150

At 7:05pm on December 17, 2008, Katie said…: Hi, I’m Katie, I am so excited about Sarah Palin, and really just ready to help further the conservative agenda! With what has just happened to Sarah’s Church, we now, more than ever need to focus on positively supporting Sarah and other Republicans! Every day I mark it down on my Sarah Palin Calendar, so that at the end of the year I know I did everything I could possibly do. I just think having a calendar with a cause reminds you ever day to do something proactive!

At 9:51pm on December 13, 2008, Ketura Brandes said…: Love your blog on "selling conservatism" - a mantra I use with my employees (in the business world) is "features tell and benefits sell" - great idea to use this in "selling conservatism". People don't care about the feature, they do care about the benefit - so let's start explaining the benefits of conservative ideals!

At 9:45pm on December 11, 2008, Stephen Sexton said…: Steven,

Do you have a plan or suggestion to help rebuild the Republican party?

I look forward to working with you and all Republicans to return this nation to its conservative Republican background and return those states we lost back to the right color - Red.

Virginia, Colorado, Florida, Ohio, Indiana, North Carolina, Nevada, New Hampshire, New Mexico, Iowa all former Red states. How is the time for grassroots Republicans to stand up for the right and fight for the basics the GOP has stood for.

With the election of Joseph Cao in Lousianna and taking a Democrat seat, things are starting to look up for 2010.

With the Gov of IL in trouble trying to sale a senate seat, Democrates are on the ropes. Now is the time for Republican Grassroots to move as a party to share the Republican message.

Never give up, Never quit, Never fail, Always reaching, the GOP will be back.

Stephen
South Alabama Republican